Australia’s largest screen industry guilds and industry organisations today welcome the passage of the Communications Legislation Amendment (Australian Content Requirement for Subscription Video on Demand (Streaming) Services) Bill 2025 through the Parliament.

The Media Entertainment and Arts Alliance (MEAA), Australian Directors Guild (ADG), Australian Writers Guild (AWG) and Screen Producers Australia (SPA) have been formally campaigning together for “reform of local content rules to include the burgeoning digital platforms, including streaming video on demand” under the joint banner of “Make it Australian” since 18 September 2017.

The delivery of long-awaited local content rules for streaming platforms is a significant achievement and one that we congratulate the Albanese Government and Ministers Tony Burke and Anika Wells in particular on delivering for Australian audiences and our industry. Senator Sarah Hanson-Young has also played a vital role in securing Senate numbers for the bill this week.

We also welcome a decision by the government to bump up the ABC’s funding by $50 million to invest in Australian-made children’s and drama content, following negotiations between Labor and the Greens.

Over the years, the Make it Australian campaign has enjoyed strong support from a wide range of Parliamentarians from right across the political spectrum. Many leading industry figures including well-known actors, directors, producers, writers and behind-the-scenes crew that make up our amazing industry – far too many to name individually – have supported the campaign. We sincerely and deeply thank everyone who has advocated for and supported the Australian screen industry over this time.

“Ensuring that all major streaming platforms that have the benefit of doing business in Australia will also now be required to give something back to Australian audiences is a significant step forward,” SPA CEO Matthew Deaner said.

“Securing a safety net of investment in Australian screen stories will bring some much-needed stability to the screen industry and ensure that Australian audiences are guaranteed of being able to enjoy their own screen stories as well as those from other countries,” Mr Deaner said.

MEAA Chief Executive Erin Madeley added that adopting the ACCTS definition of Australian content will ensure more key creative roles are filled by Australian writers, directors, technicians, designers, crew and actors.

‘This regulation is a vital step forward for the Australian screen industry, and one that will help support a vibrant and sustainable screen sector that continues to play an important role in our economy and culture,’ Ms Madeley said.

#MakeItAustralian

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