We want Australian stories told on Australian screens by us, to us, about us.
We want to Make It Australian.
We can make it happen.
“If a film made in Australia has extraordinary success overseas, makes a heap of money, that is wonderful, but that is a bonus. That is not the first objective of Australian production. The first objective is to make sure our stories are told so that we know better ourselves; we know better each other and the world has a better way of knowing us.”
The Hon Tony Burke MP, 2022 Make It Australian campaign launch.